About Our Agency

Established 1985, located in the very heart of Vienna, PR International is one of the most well-known lifestyle & event PR agencies in Austria. Renowned for our excellent working relationship with the local media, we specialize in promoting national and international brands who seek coverage for their products and services in the Austrian press.

Gloria Traxl
Gloria Traxl

Phone: +43 1 513 30 24


Elisabeth Himmer-Hirnigel
Elisabeth Himmer-Hirnigel
President of Public Affairs

Phone: +43 1 513 30 24


Theresa Langmann
Theresa Langmann
Account Director

Phone: +43 1 513 30 24


Ursula Macher
Ursula Macher
Freelance Account Director

Phone: +43 1 513 30 24


Christoph Steiner
Christoph Steiner
Head of Digital

Phone: +43 650 3233166


Laura Topa
Laura Topa

Phone: +43 699 11051033


Rosalie Weiss
Rosalie Weiss
Junior Consultant

Phone: +43 1 513 30 24


Emilia Messinger
Emilia Messinger
Junior Consultant

Phone: +43 1 513 30 24


From world-famous luxury labels to small independents we work across a broad range of fields, writing press releases, organizing press conferences, creating innovative events and store openings that remain in the memory. Be it the continuous PR consulting for brands such as Louis Vuitton, Bulgari, Breitling, Moët&Chandon, Veuve Clicquot, Cadenzza, Faber-Castell and La Biosthétique or the opening of the Dior, Salvatore Ferragamo, Etro, Roberto Cavalli and Brioni flagship stores – life style, luxury, fashion and accessories are our core business.

Public Relations

Print, Broadcast and Online
Press Releases
Product PR
Corporate PR
Brand Features
Editorial Product Placements
Editorial Photo Shootings
Celebrity Dressing

Event Management

VIP & Celebrity Events
Celebrity Outreach
Store Openings
Charity Events
Fashion Shows
Product Launches
Press Presentations

Digital PR & Social Media Support

Online Press Relations
Blogger Relations & Management
Facebook & Instagram Collaborations
Social Media Management
Social Media Consulting

"Imagine you walk into a bar and across the room you see a beautiful woman. If you were in advertising you would march right up to her to tell her how wonderful you are, that you are the partner of her dreams and are going to make her life like heaven on earth. If you were in marketing then you would plan your approach. First you would strike up a conversation and attempt to find out her idea of perfect partner. Then you would go away and have a make-over before coming back and explain that you're exactly what she's been looking for. However the public relations professional would simply take a seat at the bar and order a drink. The beautiful woman would soon approach you and breath sexily into your ear: "I've heard how wonderful you are and I'd really like to get to know you."

Our Clients

You can find a selection of our actual clients below. For a list of clients we already had the pleasure to work with, click the references link.

Bang & Olufsen • Benetton • Bentley • BMW • Brioni • Cartier • Dior • Douglas • Dr. Fitzal • Emporio Armani • Ermenegildo Zegna • Etro • FJBAUR • Forever 21 • Hérmès • International Music Fondation • Jean-Paul Gaultier • Lamborghini • Michél Mayer • Miu Miu • Novaroyal • Peek & Cloppenburg • Porsche Design • Prada • Ray Ban • Roberto Cavalli • Salvatore Ferragamo • Swarovski • Tiffany & Co.


Please discover some VIP events, Store Openings and Product Launches which we have supported in various ways. Our in-house team is happy to handle the entire event organization – from delivering a creative concept to location hunting, catering coordination, guest-list management and achieving media coverage. Dependent on individual needs, we also offer bespoke event support modules such as assisting you with our special expertise in celebrity and press management.



Feel free to drop us a message or get in touch by phone or email listed below the contact form.

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phone +43 1 513 30 24

Himmelpfortgasse 14 / 16
A-1010 Vienna

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